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Mission: To strengthen, promote and protect the value and profitability of the Orangetheory Fitness® franchise system.
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Vision: To foster a spirit of collaboration within our franchise system, to provide a common voice for Orangetheory Fitness® franchisees, and channel proactive energies to resolve common problems and develop better approaches to operating our businesses.
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Effective Marketing & Lead Generation
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Technology Investments
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Cost constraints
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FDD Changes
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Negotiate candidly and fairly with our franchisor to achieve fair and equitable resolutions.
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Defend the membership from challenges to our businesses.
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Provide a positive ongoing forum for the exchange of ideas, best practices and advice.
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Ability to participate in a Legal Fund Trust
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Opportunity to participate on committees
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Confidential platform to speak with other franchisees
Join our Association
The creation and growth of the TOIFA will not only help the franchisees participating but will help the growth of Orangetheory Fitness® overall. The existence of a strong corporate model working with a strong Franchisee Association can be seen as an inviting atmosphere. Potential franchisees, knowing they have multiple avenues of support, would be reassured to invest in the Orangetheory Fitness® franchise.